© 2019 by Briana McNamara, Michigan-based artist and designer.

Wilsonart Engineered Surfaces is an international organization that manufactures and distributes engineered surfaces. 

Having worked with the client on several other product capability-focused print pieces, my team and I pitched the creative concept for positioning the surface materials in an artistic way, creating inspiration for the interior design audience and elaborating on the company's rich history in product design. I helped stylize and art direct a photoshoot that highlighted the surface materials from an abstract point of view, and incorporated the photos into a visually-stimulating brochure, social media graphics, and website landing page. 

PHOTOSHOOT, PRINT AND DIGITAL CAMPAIGN

Wilsonart Engineered Surfaces

At Wilsonart, we are equal parts art and engineering. 

 

That’s why our materials are 

as functional as they are unforgettable.

 

Each surface provides a canvas for color and texture, patterns and points of view. Always powerful. Always purposeful. Always having something to say.

 

Then there’s the science—the engineering that goes inside. It’s research and development, approached from design. Innovation and technology in 

the most relatable sense.