© 2019 by Briana McNamara, Michigan-based artist and designer.

Inscape designs and manufactures innovative office furniture and solutions designed for organizations' changing needs.

Using the preexisting logo mark, my team and I worked in reverse to build a brand that brought the visual aesthetic new life. Using the phrase, "Work for tomorrow", and a ramp as a graphic element, we updated brand deliverables to be contemporary and timely. As a way of equipping the internal marketing and graphics department, we directed a photoshoot that could be replicated for future assets, created multiple print templates with freedom to adapt to new content, and delivered an extensive brand guidelines document. 

RockIt look book awarded a Bronze ADDY in the 2018 Local American Advertising Awards.

BRAND STRATEGY, ART DIRECTION, PRINT DESIGN, UX DESIGN

Inscape