© 2019 by Briana McNamara, Michigan-based artist and designer.

Dr. Tammy C. Barnett is an author, motivational speaker, counselor, wife to a nationally-ranked college football coach, and advocate for empowering women. Through her many roles, she aspires to convey one central message—that women can relate to, and understand, one another by unwrapping their imperfections—which has been the foundation for her latest novel.

Dr. Barnett came to me for a new visual identity; she wanted her brand to portray her femininity, poised leadership, and professional experience. We worked together to create a logo, visual assets for her new social media platforms, and promotional print pieces. 

BRAND STRATEGY, BRAND IDENTITY

Tammy C. Barnett, Ph.D.