© 2019 by Briana McNamara, Michigan-based artist and designer.

Ergonomics Solutions Group (ESI) makes ergonomic products for the contract furniture industry. My team and I shifted the focus from product features to emphasizing healthy lifestyle choices and fluidity of motion during a recent rebrand.

I was tasked with creating the design for the 2018 NeoCon ESI showroom while facilitating the execution with an interior design firm based out of Chicago, Illinois. The vibrancy of the brand was emphasized by using a series of color blends pieced together in one big piece of art in a floor-to-ceiling, mirrored installation with coordinated furniture and accessories.

Awarded a Gold ADDY in the 2018 Local American Advertising Awards.

2018 NEOCON SHOWROOM DESIGN

ESI Ergonomics