Three Toes Threadworks
BRAND STRATEGY AND DESIGN
Named after an old campfire story's villain, Old Three Toes, Three Toes Threadworks is a custom bike bag company based out of West Michigan whose mission is to craft utility bags for passionate trail bikers.
This startup was looking for a rugged, handcrafted brand complete with imperfect lines and quirky illustrations. The intentionally-messy logo mark has made its way onto embroidered labels for bike bags, social media graphics and webpages, beer cans and other merch.