© 2019 by Briana McNamara, Michigan-based artist and designer.

Three Toes Threadworks

BRAND STRATEGY AND DESIGN

Named after an old campfire story's villain, Old Three Toes, Three Toes Threadworks is a custom bike bag company based out of West Michigan whose mission is to craft utility bags for passionate trail bikers. 

This startup was looking for a rugged, handcrafted brand complete with imperfect lines and quirky illustrations. The intentionally-messy logo mark has made its way onto embroidered labels for bike bags, social media graphics and webpages, beer cans and other merch.