Three Toes Threadworks

Brand identity for a custom bike bag company.


Named after an old campfire story's villain, Old Three Toes, Three Toes Threadworks is a custom bike bag company based out of West Michigan whose mission is to craft utility bags for passionate trail bikers. 

This startup was looking for a rugged, handcrafted brand complete with imperfect lines and quirky illustrations. The intentionally-messy logo mark has made its way onto embroidered labels for bike bags, social media graphics and webpages, beer cans and other merch. 


Brand Identity

Product Design
Collateral Design
UX Design

Advertising  Campaign

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