I love what I do, and that's helping people like you make an impact through human-centered design.
Hi, I'm Briana.
I studied creative advertising at Michigan State University, where I competed on design teams that traveled to New York City and Beijing, China, and even landed a One Club Bronze Pencil. Over four years, I worked my way up to teach design and advertising classes alongside some of the university's most prominent professors.
My past experience has landed me in my current role as Art Director of Brand and Print Design for Crate and Barrel. My 9-5 is spent collaborating with merchants, strategists, and researchers, thinking creatively to bring visions to life and designing with user-centeredness in mind.
After hours? You can find me with a glass of wine and paintbrush in hand, creating abstract art through the practice of intuitive painting. Using traditional mediums—acrylic on canvas—I allow my brush to roam without conscious reasoning. Art is my passion, and it deeply inspires my day-to-day designing.
Art Director, Brand and Print Design
Crate and Barrel, August 2022 – Present
Senior Designer, Kids Brand
Crate and Barrel, June 2020 – August 2022
Freelance Designer + Artist
September 2013 – Present
Peopledesign, Feb 2018 – May 2020
Piper & Gold Public Relations, Feb 2016 – Feb 2018
Undergraduate Teaching Assistant
Michigan State University, Jan 2015 – May 2016
Michigan Health & Hospital Association, May 2015 – Feb 2016
Design: Print and digital design, art direction, branding and identity, layout, typography, print production, styling and prep work for photo and video shoots, service design, and UX design
Software/Tools: Adobe Creative Suite, WordPress, Webflow, CSS, Google Analytics, Sketch, InVision
Social Media: Major platforms, paid and organic campaigns, text, graphics, photo, and video content creation, analytics, reporting and trends
Bonus: Interior design principles and trends (featured in Apartment Therapy twice!), digital illustration and sketching, studio art concepts and principles, teaching and education
Awards and Recognition
2015 One Club Beijing, Bronze Pencil
2016 American Advertising Awards, Bronze (3)
2016 American Advertising Awards, Silver (2)
2017 MARCOM National Awards, Honorable Mention (3)
2017 MARCOM National Awards, Gold (2)
2018 American Advertising Awards, Silver (6)
2018 Hermes Creative Awards, Honorable Mention (3)
2018 Hermes Creative Awards, Gold (2)
2018 Hermes Creative Awards, Platinum (1)
2019 American Advertising Awards, Bronze (1)
2019 American Advertising Awards, Gold (1)
2020 American Advertising Awards, National Silver (1)
Bows & Sequins, Chicago Blog
Grand Valley State University
Kelley Uustal PLLC
Michigan Apple Committee
Ronald McDonald House
Wilsonart Engineered Surfaces