I love what I do, and that's helping people like you make an impact through human-centered design.

I'm Briana.

I studied creative advertising at Michigan State University, where I competed on design teams that traveled to New York City and Beijing, China and even landed a One Club Bronze Pencil. Over four years, I worked my way up to teach design and advertising classes alongside some of the university's most prominent professors. 

My past experience has landed me in my current role as a freelance designer and art director. My 9-5 is spent collaborating with clients, strategists and researchers, thinking creatively to bring visions to life, and designing with user-centeredness in mind.

After hours? You can find me with a glass of wine and paint brush in hand, creating abstract art through the practice of intuitive painting. Using traditional mediums—acrylic on canvas—I allow my brush to roam without conscious reasoning. Art is my passion, and it deeply inspires my day-to-day designing.

Experience

Freelance Designer + Artist

September 2013 – Present

Designer

Peopledesign, Feb 2018 – May 2020

Creative Strategist 

Piper & Gold Public Relations, Feb 2016 – Feb 2018

Undergraduate Teaching Assistant

Michigan State University, Jan 2015 – May 2016

Graphic Designer

Michigan Health & Hospital Association, May 2015 – Feb 2016

Skills

Design: Print and digital design, art direction, branding and identity, layout, typography, print production, styling and prep work for photo and video shoots, service design, and UX design

Software/Tools: Adobe Creative Suite, WordPress, Webflow, CSS, Google Analytics, Sketch, InVision

Social Media: Major platforms, paid and organic campaigns, text, graphics, photo, and video content creation, analytics, reporting and trends

Bonus: Interior design principles and trends (featured in Apartment Therapy twice!), digital illustration and sketching, studio art concepts and principles, teaching and education

Kind words from my talented colleagues:

"Working with Briana feels like connecting with an old soul. She has an incredible knack for design that carefully blends tradition and trend. Briana's intuition and desire to dig deeply into the why's led my new business to a visual brand that is powerful, lovely and wholly reflective of what I want to put out in the world. She is on point and a joy to work with."

—Veronica Gracia Wing, Owner of Wolfbrick Farm + Flower Truck

"Briana’s design work is innovative, advanced and mature. I’m always confident that she’ll produce great work, especially because she listens carefully to what the client wants and is able to adjust between different client aesthetics. She takes initiative and is dedicated to continuous improvement."

—Hannah Leibinger, Director of Sales and Account Management at Brafton Inc.

© 2020 Briana McNamara. All rights reserved.