Amoco, a bp owned company, was in need of an overall visual refresh. The brand has a strong legacy of American pride, with over a century of shared memories and quality gasoline. The objective of the revised creative direction was to evoke cheerful recollections, conjuring nostalgic childhood moments of visiting Amoco gas stations and embarking on family road trips. Simultaneously, they aimed to showcase the brand's evolution and its ability to remain pertinent to contemporary lifestyles and consumer preferences. The visuals spanned from vintage images sourced from the archives to modern-day lifestyle imagery, offering a glimpse into the brand's journey through time.

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Produced by Atlantic Pictures | I do not own the rights to the images shown