A colorful, design-forward collection created to celebrate self-expression, inspired by West Coast vibes.

 

Meticulously designed with expressive kids and design-forward parents in mind, this collection touts multifunctional, trend-forward, and thoughtful designs that will be loved for years. To emphasize these points, we developed a creative concept and direction that started with a clean white base and introduced pops of colors picked from the product palette. Unique set designs paired with shape language in the execution phase brought this idea to life.

 

Media coverage came through from multiple platforms including Design Milk, Home Accents Today, PR Newswire, and more. 

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Photography by Colin Beckett, Styling by Miriam Bouleanu, AD partner: Anna Fotopoulos