Brand identity for a cutting edge metal roofing and gutters company.
ABOUT THE PROJECT
Guilford Edge is a small company that does big work—in fact, they're central Michigan's exterior construction experts.The company specializes in metal roofing and gutters, with additional capabilities that can be added on.
The Guilford team came to me in hopes of revitalizing their brand, giving them a fresh new look and materials that accurately depicted their services and capabilities. The mark picks up on the sharp lines of gutters while adding a handcrafted texture to pay tribute to the ruggedness of the construction field. The materials created for Guilford Edge are direct, simplistic and allow the company to use photography of completed projects, acting as portfolio pieces as well.