Wilsonart Engineered Surfaces
SUMMARY
Wilsonart is an international organization that manufactures and distributes engineered surfaces. Having worked with the client on several other product capability-focused projects, our team pitched the unique concept for positioning the surface materials in an artistic way, creating inspiration for the interior design audience. We highlighted the surface materials from an abstract perspective, incorporating photos in a visually-stimulating book, social media campaign and website.
SERVICES
Creative concept
Shoot planning
Set design direction
Photoshoot & video shoot art direction
Design of campaign deliverables
SCROLL TO SEE MORE IMAGERY
CAMPAIGN DELIVERABLES
Design Executions
WEBSITE LANDING PAGES
BOOK DESIGN
PAID SOCIAL MEDIA ADS
At Wilsonart, we are equal parts art
and engineering.
That's why our materials are as functional
as they are unforgettable.
Each surface provides a canvas for color and texture, patterns and points of view. Always powerful. Always purposeful. Always having something to say.
Then there's the science—the engineering that goes inside. It's research and development, approached from design. Innovation and technology in the most relatable sense.