Crate&kids x Jane Goodall Institute

A vibrant campaign celebrating an exclusive partnership with the Jane Goodall Institute inspired by Dr. Jane Goodall.

ABOUT THE PROJECT

A playful collection designed to celebrate wildlife and spark wild curiosity.

Having worked with the client on several other product capability-focused print pieces, our team pitched the creative concept for positioning the surface materials in an artistic way, creating inspiration for the interior design audience and elaborating on the company's rich history in product design. I assisted with stylizing and art directing a photoshoot that highlighted the surface materials from an abstract point of view, and incorporated the photos into a visually-stimulating brochure, social media graphics, and website landing page. 

SCOPE

Creative Concept

Photoshoot Art Direction

Video Art Direction
Catalog Design

Lookbook Design
Digital Media Design

© 2020 Briana McNamara. All rights reserved.