Crate&kids x Jane Goodall Institute
A vibrant campaign celebrating an exclusive partnership with the Jane Goodall Institute inspired by Dr. Jane Goodall.
ABOUT THE PROJECT
A playful collection designed to celebrate wildlife and spark wild curiosity.
As Dr. Jane Goodall celebrates 60 years of research and discovery, Crate & Barrel partnered with the Jane Goodall Institute, a global conservation organization dedicated to improving the lives of people, animals and the environment. The exclusive partnership included a donation to the Jane Goodall Institute and a playful collection of textiles, decor and toys designed to celebrate wildlife and spark curiosity about the natural world.
Media coverage came through from Fast Company, Romper, House Beautiful, Yahoo.com, and more, generating over 493MM impressions, all featuring storytelling and collection imagery. Wide outreach continues, including a story in the Wall Street Journal Off Duty section (print and online).
Photography by Colin Beckett, Styling by Miriam Bouleanu, Co-AD James Dunlinson
Photoshoot Art Direction
Video Art Direction
Digital Media Design