I played a key role in the development and launch of Earnify, a new rewards app for BP, Amoco, and ampm, which included a high-impact branding, marketing, and partnership strategy. Working closely with our agency, I led video and photoshoot art direction to ensure the brand’s vision was brought to life. I contributed to the brand’s development, designing all materials for point-of-purchase signage, pump ads, paid digital and social ad campaigns, email campaigns, billboards, and even in-office murals and installations. My efforts also extended to merchandising and the creative execution for a large-scale partnership with Amazon, the NBA, and other major brands, ensuring Earnify’s launch was both cohesive and memorable across channels.

​

Partnered with Landor, VMLY&R, Mindshare and Accenture to execute these efforts.