ESI Ergonomics

Showroom design and brand awareness campaign for a workplace solutions company.

389A0093-2b.jpg

ABOUT THE PROJECT

Ergonomics Solutions Group (ESI) makes ergonomic products for the contract furniture industry. The team and I shifted the focus from product features to emphasizing healthy lifestyle choices and fluidity of motion during a rebrand.

I was tasked with helping create and execute the designs for the 2018 NeoCon ESI showroom while facilitating the execution with an interior design firm based out of Chicago, Illinois. The vibrancy of the brand was emphasized by using a series of color blends pieced together in one big piece of art in a floor-to-ceiling, mirrored installation with coordinated furniture and accessories.

Awarded a Gold ADDY in the 2018 Local American Advertising Awards.

SCOPE

Creative Strategy

Experience Design

Showroom Design