Inscape

Brand awareness campaign for a contract furniture company.

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ABOUT THE PROJECT

Inscape designs and manufactures innovative office furniture and solutions designed for organizations' changing needs.

Using the preexisting logo mark, our team worked in reverse to build a brand that brought the visual aesthetic new life. Using the phrase, "Work for tomorrow", and a ramp as a graphic element, we updated brand deliverables to be contemporary and timely. As a way of equipping the internal marketing and graphics department, we directed a photoshoot that could be replicated for future assets, created multiple print templates with freedom to adapt to new content, and delivered an extensive brand guidelines document. 

RockIt look book awarded a Bronze ADDY in the 2018 Local American Advertising Awards.

SCOPE

Photoshoot
Brand Strategy
Look Book Design

Website/UX Design

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