Brand awareness campaign for a contract furniture company.
ABOUT THE PROJECT
Inscape designs and manufactures innovative office furniture and solutions designed for organizations' changing needs.
Using the preexisting logo mark, our team worked in reverse to build a brand that brought the visual aesthetic new life. Using the phrase, "Work for tomorrow", and a ramp as a graphic element, we updated brand deliverables to be contemporary and timely. As a way of equipping the internal marketing and graphics department, we directed a photoshoot that could be replicated for future assets, created multiple print templates with freedom to adapt to new content, and delivered an extensive brand guidelines document.
RockIt look book awarded a Bronze ADDY in the 2018 Local American Advertising Awards.
Look Book Design