Visual brand identity for an innovative design agency that pays tribute to the owners' design roots.
ABOUT THE PROJECT
Peopledesign is a design innovation firm helping leaders navigate change, and my previous employer.
The Peopledesign team and I worked over the course of a year to create a visual brand identity and supporting materials that properly depicted the owners' rich design style and impressive work history. We created a logo mark that embodied the foundational BauHaus principles, but with a more contemporary twist. We worked to create supportive brand materials, like the overview brochure, to help distinguish and promote the company's revised service offering.