ESI Ergonomic Solutions
SUMMARY
ESI makes ergonomic products for the contract furniture industry. The team and I shifted the focus from product features to healthy lifestyle choices and fluidity of motion during a rebrand.
Part of the rebrand included developing the concept and designs for the brand's 2018 NeoCon showroom while facilitating the execution with an interior design firm, Kuchar Studio. The vibrancy of the brand was conveyed through the use of brand color blends pieced together in a mirrored art installation.
Additional credits
Creative Direction: Yang Kim | Design: Chas Appleby | Interior sketches: Kuchar Studio
SERVICES
Creative concept
Showroom & experience design
Design of brand deliverables
SCROLL TO SEE MORE IMAGERY
REFRESHING NEW TAKE
Brand Design
THE CONCEPT AND APPROACH
BRANDING
PRINT CATALOGS
DIGITAL COLLATERAL
