Inscape Furniture
SUMMARY
Utilizing the preexisting logo mark, our team worked in reverse to build a brand that brought the visual aesthetic new life. Using the phrase, "Work for tomorrow", and a ramp as a graphic element, we updated the brand deliverables to be modern and relevant. I created a photoshoot plan for the internal marketing and creative department to use as a guide for future assets, created multiple print and digital templates with freedom to adapt to new content, and delivered an extensive brand guidelines document.
SERVICES
Creative concept
Brand identity & logo design
Website/UX design
Design of print deliverables
Photoshoot art direction
CREATIVE DIRECTION & DESIGN
Brand Refresh
THE FORMULA
PRINT MATERIALS TEMPLATES
WEB DESIGN CONCEPTS
BOOK DESIGN CONCEPTS
ART DIRECTION
Brand Photography
SCROLL TO SEE MORE IMAGERY
EXECUTING THE NEW LOOK
Deliverables
BOOK DESIGN
SUBWAY AD
MISC. COLLATERAL
DELIVERY VEHICLE
OFFICE INSTALLATION