Utilizing the preexisting logo mark, our team worked in reverse to build a brand that brought the visual aesthetic new life. Using the phrase, "Work for tomorrow", and a ramp as a graphic element, we updated the brand deliverables to be modern and relevant. I created a photoshoot plan for the internal marketing and creative department to use as a guide for future assets, created multiple print and digital templates with freedom to adapt to new content, and delivered an extensive brand guidelines document.