top of page

Inscape Furniture

SUMMARY

Utilizing the preexisting logo mark, our team worked in reverse to build a brand that brought the visual aesthetic new life. Using the phrase, "Work for tomorrow", and a ramp as a graphic element, we updated the brand deliverables to be modern and relevant. I created a photoshoot plan for the internal marketing and creative department to use as a guide for future assets, created multiple print and digital templates with freedom to adapt to new content, and delivered an extensive brand guidelines document.

SERVICES

Creative concept

Brand identity & logo design

Website/UX design

Design of print deliverables

Photoshoot art direction

Misc_edited.png

CREATIVE DIRECTION & DESIGN

Brand Refresh

THE FORMULA

Misc_edited.png

PRINT MATERIALS TEMPLATES

Misc_edited.png

WEB DESIGN CONCEPTS

Screen Shot 2023-05-25 at 7.19.57 PM.png

BOOK DESIGN CONCEPTS

Screen Shot 2023-05-25 at 7.21.39 PM.png
Screen Shot 2023-05-25 at 7.21.58 PM.png
Screen Shot 2023-05-25 at 7.21.34 PM.png
Screen Shot 2023-05-25 at 7.21.53 PM.png

ART DIRECTION

Brand Photography

SCROLL TO SEE MORE IMAGERY

EXECUTING THE NEW LOOK

Deliverables

BOOK DESIGN

Screen Shot 2019-09-18 at 12.41.51 PM.png
Screen Shot 2019-09-18 at 12.42.03 PM.png
Screen Shot 2019-09-18 at 12.42.14 PM.png
Screen Shot 2019-09-18 at 12.42.24 PM.png
Screen Shot 2019-09-18 at 12.41.42 PM.png

SUBWAY AD

Misc. Web Images2.jpg

MISC. COLLATERAL

Screen Shot 2023-07-12 at 3.39.20 PM.png
Water Bottle Mockup.png
Notebooks2_edited.png

DELIVERY VEHICLE

Van.png

OFFICE INSTALLATION

Wall 3.png
bottom of page